Creativity

Micasa: Sofa California Festival

This product demo cleans up.

Published on May 21, 2012

Editor's Pick

Spillmann/Felser/Leo Burnett, Zurich, the agency behind this quirky campaign for furniture retailer Micasa that targeted very specific consumers for discounts, returns with another fun effort showcasing the store's sofa "California." Directed by Pumpkin Films' Alex Feill, the spot goes to extremes to demonstrate how impervious the pristeen white couch is to all sorts of grossness.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 21, 2012
Agency:
Spillmann/Felser/Leo Burnett
Client:
Micasa
Creative:
Reto Vogler
Creative:
Moritz Stillhard
Creative:
Pablo Schencke
Creative:
Johannes Raggio
Executive Creative Director:
Peter Broennimann
TV Production:
Suzana Kovacevic
Production Company:
Pumpkin Film
Director:
Alex Feil

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.