What Your Cannes Lions Money Could Have Bought

A creative duo comes up with alternative suggestions

Published on Jun 11, 2013

Editor's Pick

Here's a different take on Cannes, by creative duo Michael and Sharif, who work at Saatchi & Saatchi Amsterdam. They worked out that altogether, creatives spent about 18.5 million euros  to submit their work to last year's Cannes Lions festival. So, they created website Instead of a Lion, where they come up with some alternative suggestions to what could have been done with so much cash. They range from the quirky (like owning the most expensive dog in the world) to, if you scroll down, the serious: giving over a million families access to emergency water kits in a country like Syria. Food for thought as you munch on those canapes.

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Jun 11, 2013
Michael & Sharif
Sharif Abd el Mawla
Michael Middelkoop

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