You Will Weep Over These First Car Moments

Michelin Ad Gets Emotional to Promote Car Safety

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Those of you who've ever had the experience of being surprised with a set of wheels -- or presenting your child with the keys to a new ride -- will likely shed a tear, or two, over this new ad for Michelin, created out of TBWA/Chiat/Day N.Y. The video captures real-life moments of young drivers "meeting" their first cars.

The #FirstCarMoment campaign aims to create conversation about the important milestone of a driver's life while connecting it to Michelin's message about safety: whether your first automobille is spanking new and fresh off the production line, or a hand-me-down from Mom and Dad, it's important that the tires it drives on are safe.

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Jun 04, 2015
TBWA/Chiat/Day New York
Rob Schwartz
Executive Creative Director:
Matt Ian
Creative Director:
Rob Schwartz
Global Creative Director:
James Cheung
Associate Creative Director/Copywriter:
Craig Geller
Associate Creative Director/Art Director:
Erik Bjorklund
Head of Integrated Production:
Chad Hopenwasser
Integrated Producer:
Dan Bradbury
Production Coordinator:
Olivia Whyte
Business Affairs Director:
Debra Horvath
Group Account Director:
Ben Muldrew
Account Director:
Hugo Murray
Account Supervisor:
Kristina Fraites
Group Planning Director:
Julie Darlow
Joseph Parker
Edwin Clavijo
Post Producer:
Nida Vohra
Post Producer:
Rachel Kamrasch
Roman Zeitlin
Music Supervisor:
Good Ear Music Supervision
Set 'Em Free
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