Creativity

Michelin: The Hungry Road

The road she is hungry

Published on Jul 23, 2010

Editor's Pick

Michelin touts longer lasting tire in this follow up to its Sad Road spot.

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Credits

Date
Jul 23, 2010
Agency:
TBWA/Chiat/Day New York
Chairman/CCO:
Mark Figliulo
Client:
Michelin
Senior Art Director:
Eric Stevens
Senior Copywriter:
Josh DiMarcantonio
Executive Producer of Media Arts:
Matt Bijarchi
Senior Producer:
Jason Souter
Associate Producer:
Alison Gottlieb
Production:
Psyop
Director:
Psyop
Creative Director:
Marie Hyon
Creative Director:
Marco Spier
Executive Producer:
Lucia Grillo
Producer:
Nathan Jew
Associate Producer:
Kay Chen
Designer:
Ben Chan
Designer:
Kitty Lin
Designer:
Pete Sickbert-Bennett
Matte Painting:
Rodeo
Matte Painting:
Pete Sickbert-Bennett
Storyboard:
Ben Chan
Lead Technical Director:
Entae Kim
Lead Animator:
Kitty Lin
Effects Lead:
Miguel Salek
Lead Compositor:
Manu Gaulot
CG Producer:
Jordan Harvey
CG Producer:
Zed Bennett
CG Producer:
Soo Hee Han
CG Producer:
Michael Shin
CG Producer:
Juhie Suh
CG Producer:
Jeff Chavez
CG Producer:
Dave Chan
CG Producer:
Tony Jung
CG Producer:
Henning Koczy
CG Producer:
Goo-shun Wang
CG Producer:
Andy Haras
CG Producer:
Chris Santonanni
CG Producer:
Jason Vega
Compositor:
Borja Pena
Compositor:
Fred Kim
Compositor:
Ted Kotsaftis
Compositor:
Carlos Foxworthy
Editorial:
Psyop
Editor:
Cass Vanini
Mix:
Sound Lounge
Sound Engineer:
Philip Loeb
Sound Design:
Sound Lounge
Sound Designer:
Marshall Grupp
Producer:
Gloria Pitagorsky
Music:
Sixieme Son
Composer:
M. Boumendil
Publisher/Producer:
Sixieme Son

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