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Michelin: The Hungry Road

The road she is hungry

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Michelin touts longer lasting tire in this follow up to its Sad Road spot.

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About

Credits
Date
Jul 23, 2010
Agency:
TBWA/Chiat/Day New York
Chairman/CCO:
Mark Figliulo
Client:
Michelin
Senior Art Director:
Eric Stevens
Senior Copywriter:
Josh DiMarcantonio
Executive Producer of Media Arts:
Matt Bijarchi
Senior Producer:
Jason Souter
Associate Producer:
Alison Gottlieb
Production:
Psyop
Director:
Psyop
Creative Director:
Marie Hyon
Creative Director:
Marco Spier
Executive Producer:
Lucia Grillo
Producer:
Nathan Jew
Associate Producer:
Kay Chen
Designer:
Ben Chan
Designer:
Kitty Lin
Designer:
Pete Sickbert-Bennett
Matte Painting:
Rodeo
Matte Painting:
Pete Sickbert-Bennett
Storyboard:
Ben Chan
Lead Technical Director:
Entae Kim
Lead Animator:
Kitty Lin
Lead FX:
Miguel Salek

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