Creativity

Microsoft and T-Mobile: Sky Surprise

Nothing screams "out of this world" quite like Windows Vista, mobile computing, a pair of cosmonauts and Jefferson Starship. Oddly enough, those are precisely the elements that make up the web component of Wexley School for Girls&am

Published on Feb 16, 2007

Editor's Pick

Nothing screams "out of this world" quite like Windows Vista, mobile computing, a pair of cosmonauts and Jefferson Starship. Oddly enough, those are precisely the elements that make up the web component of Wexley School for Girls' integrated campaign to promote a joint offer from Microsoft and T-Mobile (four months of free wi-fi access at T-Mobile HotSpots for new Windows Vista users). Tying into a multi-city street team effort that includes roving free concerts from the band formerly known as Jefferson Airplane, the Sky Surprise website heads into outer space with the contemplative cosmonauts to give visitors a slew of fun interactive experiences, including the "Mobility Meteor Shower" mini-game, the "Make Your Own Constellation" drawing tool, and the self-explanatory "Tickle Me Cosmo."

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About

Credits

Date
Feb 16, 2007
Designer:
Kristen Curtis
Designer:
Bryan Chackel
Designer:
Nic Will
Copywriter:
Kindra Meyer
Copywriter:
Ian Cohen
Creative Director:
Ian Cohen
Creative Director:
Cal McAllister
Agency:
Wexley School for Girls
Client:
Microsoft and T-Mobile

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