Creativity

Microsoft: Bing It On

Bing vs Google - a blind test.

Published on Sep 10, 2012

Editor's Pick

In what could be called the search engine equivalent of the Pepsi Challenge, Microsoft's Bing is pitting itself against Google with Bing It On, a site where search users can compare the results from the two search engines side by side in a blind comparison. Created by Crispin Porter & Bogusky, the site asks users to conduct five search queries (they can search for anything or use prompted suggestions) and declare either side or a winner in each case (or declare a draw). After your five searches are up, it reveals the results for you (taking a gamble that Bing might not come out on top). You can share the results with friends and invite them to take the challenge.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 10, 2012
Agency:
Crispin Porter + Bogusky
Client:
Microsoft

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.