This River Thames Cycling Stunt Is an Ad for Microsoft's Cortana Digital Assistant

YouTube Star Danny McAskill Uses Cortana in Promotional Film

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Microsoft chose YouTube star and stunt cyclist Danny McAskill to launch its voice assistant Cortana in the U.K. with a stunt that took place on a barge on London's River Thames. McAskill, who has starred in several viral videos, including Red Bull-sponsored Imaginate, which received over 27 million YouTube views, performed loop-the-loops in a 16-foot circle in front of the London Eye ferris wheel. It was all filmed for a promotional video that shows him using Cortana to help set up the stunt. PR agency Mission was responsible.

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Nov 21, 2014
Microsoft Cortana
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