Creativity

Microsoft Is Recruiting (Female) Scientists for 2027 With This Film

Film Examines Why More Girls Don't Pursue Science

Published on Mar 09, 2015

Editor's Pick

For International Women's Day, Microsoft released this video examining some of the reasons why more girls don't pursue science. In the film, by McCann's M:united agency, the girls are asked about their love for the subject and attitudes they come across, like science being only for boys, and about their perceptions of scientists (i.e., all male). Microsoft then gives each girl a letter, encouraging her to go on doing amazing things.

A caption at the end says Microsoft is recruiting for 2027. The documentary style, and female empowerment message, recall brands like Unilever's Dove and Procter & Gamble's Always; Microsoft clearly hopes this effort will be similarly shared to inspire other young girls.

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About

Credits

Date
Mar 09, 2015
Agency:
M:United
Client:
Microsoft
Global Exec. Creative Director:
Andy Azula
Global Exec. Creative Director:
John Mescall
Executive Creative Director:
Priti Kapur
Senior Vice President, Group Greative Director:
Daniela Vojta
Director of Creative Technology:
David Cliff
Agency Director of Integrated Production:
Aaron Kovan
Executive Producer:
Carolyn Johnson
Interactive Producer:
Rick Segal
Music Producer:
Michael Ladman
President:
John Dunleavy
Managing Director:
Kevin Nelson
Director:
Noah David Smith @ Helicopter Pictures
Editor:
Aaron Langley
Editor:
Aaron Langley @ Cosmo Street
Audio Mix:
Paul Weiss @ Sonic Union
Composer:
Matt Abeysekera @ SCORE A SCORE

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