Microsoft Is Recruiting (Female) Scientists for 2027 With This Film

Film Examines Why More Girls Don't Pursue Science

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For International Women's Day, Microsoft released this video examining some of the reasons why more girls don't pursue science. In the film, by McCann's M:united agency, the girls are asked about their love for the subject and attitudes they come across, like science being only for boys, and about their perceptions of scientists (i.e., all male). Microsoft then gives each girl a letter, encouraging her to go on doing amazing things.

A caption at the end says Microsoft is recruiting for 2027. The documentary style, and female empowerment message, recall brands like Unilever's Dove and Procter & Gamble's Always; Microsoft clearly hopes this effort will be similarly shared to inspire other young girls.

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Mar 09, 2015
Global Exec. Creative Director:
Andy Azula
Global Exec. Creative Director:
John Mescall
Executive Creative Director:
Priti Kapur
Senior Vice President, Group Greative Director:
Daniela Vojta
Director of Creative Technology:
David Cliff
Agency Director of Integrated Production:
Aaron Kovan
Executive Producer:
Carolyn Johnson
Interactive Producer:
Rick Segal
Music Producer:
Michael Ladman
John Dunleavy
Managing Director:
Kevin Nelson
Noah David Smith @ Helicopter Pictures
Aaron Langley
Aaron Langley @ Cosmo Street
Audio Mix:
Paul Weiss @ Sonic Union
Matt Abeysekera @ SCORE A SCORE
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