Creativity

Microsoft: Left vs. Right

Piggybacking the election hoopla, McCann Worldgroup, San Francisco developed a more humorous and less annoying online takeoff of Hannity & Colmes that lets audiences interact with two fake pundits, a liberal male and conservative female.

Published on Jan 24, 2008

Editor's Pick

Piggybacking the election hoopla, McCann Worldgroup, San Francisco developed a more humorous and less annoying online takeoff of Hannity & Colmes that lets audiences interact with two fake pundits, a liberal male and conservative female.

Visitors can ask questions on a variety of hot-topic political terms including "Iraq war," "gay marriage" or "the economy." The two anchors then square off in a brief, witty point-counterpoint argument. Meanwhile, a large screen opens in between that shows actual Microsoft Live Search results and links to your inquiries. Of course, if you're stalling on typing, the anchors will pass the time by either playing the guitar or talking on their phone. Wonder what they do if you ask about antitrust legislation or net neutrality...

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About

Credits

Date
Jan 24, 2008
Client:
Microsoft
Agency:
McCann Worldgroup San Francisco
Executive Creative Director:
Rob Bagot
Executive Creative Director:
John McNeil
CW/Video Co-Director:
Peter Rudy
AD/Video Co-Director:
Dylan DiBona
Copywriter:
Greg Mills
Copywriter:
Ryan Hartsfield
Interactive Designer:
Robert Brown
Content Writer:
Chad Carter
Content Writer:
Dan Fierman
Content Writer:
Kirkland Moody
Content Writer:
Edward Rice
Content Writer:
Ari Voukydis
Director, Interactive Production:
Jennifer Rose
Director, Interactive Studio Operations:
Kathryn Redekop
Senior Interactive Producer:
Elena Christopher
Technical Lead:
Chris Crismond
Senior Interactive Developer:
Aaron Smith
Flash Developer:
Jonathan Cipriano
Interactive Developer:
Jonathan Rose
Interactive Developer:
Sage Baggott

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