Microsoft: Power

Published on Aug 13, 2014

Editor's Pick

Microsoft continues to apply a famous Apple ad tactic against its rival in new spots promoting its Surface Pro 3 convertible laptop tablet, in new spots created out of dedicated shop M: United. Earlier, the brand and agency released this ad showing off its personal assistant app Cortana, which made Siri look like an incompetent tool -- just as John Hodgman did playing the PC alongside Justin Long's Mac in Apple's celebrated "Mac vs. PC" campaign.

In this spot and two more, Microsoft portrays its Surface Pro 3 in a similar, heroic light compared to the MacBook Air. For example, the Surface user has a touchscreen, and the Air user does too -- on his iPad.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 13, 2014

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.