Microsoft Calls for a Holiday Truce With Apple

Spot Is Less Confrontational Than Previous Holiday Ad

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Call it the Christmas Truce of 2015.

Last year Microsoft ran ads comparing its Surface pro 3 to Apple's Mac Book Air for its holiday push, but this year the marketer is calling for peace with Apple in a more brand-oriented ad for the holidays.

The spot, which will air on TV Dec. 3, features Microsoft store employees -- along with a Harlem children's choir -- singing "Let There Be Peace on Earth" in front of Apple's store on 5th Avenue in New York. It was created by Microsoft's agency, McCann's M:United.

The spot will air on TV in a 60-second version, while a 2-minute one will run online.

Read more about the campaign in the full-length version of this post at AdAge.com.

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About

Credits
Date
Dec 02, 2015
Agency:
M:United
Client:
Microsoft
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
David Banta
Executive Creative Director:
Lew Willig
Creative Director, Art:
Roberto Baibich
Director of Creative Technology:
David Cliff
Art Director:
Nickie Thongton
Copywriter:
Brett Barnett
Senior Copywriter:
Chauncey Hollingsworth
Senior Art Director:
Christina Ta
Jr. Copywriter:
Elina Rudkovskaya
Jr. Copywriter:
Scott Barrows
Jr. Art Director:
Joo Kong
Director of Integrated Production:
Aaron Kovan
Executive Producer:
Carolyn Johnson
Producer:
Mel Senecal
Junior Producer:
Monique Fitzpatrick
Interactive Producer:
Rick Segal
Executive Music Producer:
Eric Johnson
Director Team:
Tool of North America
Director:
Erich Joiner
Managing Director - live action:
Oliver Fuselier
EP:
Oliver Fuselier
EP:
Lori Stonebraker
Line Producer:
Lindsay Skutch
Music Producer:
JSM Music
Music Director:
Joel Simon
Composer/Choir Director:
Doug Katsaros
Editorial Team:
Rock Paper Scissors
Executive Producer:
Eve Kornblum
Post Producer:
Charlyn Derrick
Editor:
Damion Clayton
Audio Post:
Sonic Union
Mix Engineer:
Steve Rosen
Studio Director:
Justine Cortale

See more credits

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