Creativity

Microsoft: Simplify Your Work

Using smooth jazz bass fills and stick figure animation, McCann Worldgroup, San Francisco and Firstborn have launched a site to promote Microsoft's roll-out of the 2008 Windows Office for Macs.

There are a

Published on Jan 31, 2008

Editor's Pick

Using smooth jazz bass fills and stick figure animation, McCann Worldgroup, San Francisco and Firstborn have launched a site to promote Microsoft's roll-out of the 2008 Windows Office for Macs.

There are a variety of characters to play with in this mostly black & white landscape, including floating hands, a stock boy/delivery guy and a girl holding an oversized "it" sign who eventually lead you to demo slideshows and cutesy animated shorts describing Office's product details.

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About

Credits

Date
Jan 31, 2008
Client:
Microsoft
Agency:
McCann Worldgroup San Francisco
Executive Creative Director:
Rob Bagot
Executive Creative Director:
John McNeil
Copywriter:
Juliana Cobb
Art Director:
Aviva Kapust
Interactive Producer:
Rebecca Kidder
Art Buyer:
Evelyn Chan
Illustrator:
Mr. Bingo
Interactive Production:
Firstborn
Creative Director (Firstborn):
Joon Park
Senior Producer:
Lucy Swithenby
Lead Developer:
Luan Ling
Technical Director:
Francis Turmel
Art Director (Firstborn):
Aaron Pollick
Animator:
Thomas Cho Hae Seong
Animator:
Rigun yi hae Youn
Music:
Pierce Stacey

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