Cortana Continues to Show Up Siri in Latest Spot from M:United

Microsoft's Assistant App Tries to Trump Siri Again

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M:United launches another snarky side-by-side comparison of Microsoft's Cortana app and Apple's Siri in this new spot. Here, an HTC Windows Phone plays up its own brains, beauty and double speakers compared to that of the iPhone's personal assistant. The ad continues a strategy reminiscent of one Apple previously employed against its competitor in its classic Mac vs. PC ads.
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About

Credits
Date
Sep 02, 2014
Agency:
M:United
Client:
Microsoft
Global ECD:
Andy Azula
Global ECD:
Andy Azula
Global ECD:
Con Williamson
Global ECD:
Con Williamson
Creative Director:
Mike Lear
Creative Director:
Mike Lear
Copywriter:
Cedric Giese
Copywriter:
Cedric Giese
Art Director:
Ron Villacarillo
Art Director:
Ron Villacarillo
Director of Creative Technology:
David Cliff
Director of Creative Technology:
David Cliff
TV Producer:
Mel Senecal
TV Producer:
Mel Senecal
TV Producer:
Emilie Talermo
TV Producer:
Emilie Talermo
Strategy Team:
Kevin Nelson
Strategy Team:
Kevin Nelson
Strategy Team:
Michelle Kiely
Strategy Team:
Michelle Kiely
Strategy Team:
Jeremy Davis
Strategy Team:
Jeremy Davis
Strategy Team:
Lauren Curtis

See more credits

Category
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