Microsoft: SOCIALologist Intro Video

Agencytwofifteen's new campaign for Microsoft Kin.

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Fresh off the announcement that T.A.G.was breaking off from McCann to launch a standalone unit, rebranded as agencytwofifteen, the new shop has debuted Kin Journey, social media-minded, branded doc-entertainment effort to launch Microsoft's Kin, a new Windows phone designed to handle busy social lives—online and off.

For the campaign, the agency set out to determine "Are your friends really your friends?"—a pretty interesting question especially as it pertains to social networks. The agency found one young woman—not an actress,but an especially active online networker on Facebook, Twitter and other social media, and will be following her as she sets out to meet the so-called "friends" in her online social media circle.

Videos documenting her encounters will be running online on Facebook and elsewhere—two a week for the next two months. On May 3, TV and cinema will be then launched.

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Apr 12, 2010
agencytwofifteen San Francisco
Executive Creative Director:
Scott Duchon
Executive Creative Director:
John Patroulis
Global Strategy Director:
Mike Harris
Creative Director:
Paul Caiozzo
Associate Creative Director:
Aramis Israel
Art Director:
Rey Andrade
Rick Herrera
Agency Executive Producer:
Hannah Murray
Agency Producer:
Ben Latimer
Agency Post Producer:
Mandie Bowe
Agency Post Producer:
Jenny Hollowell
Assistant Producer:
Amy Fowler
Production Company:
Jennifer Venditti
Executive Producer:
Jim Czarnecki
Executive Producer:
Maria Gallagher
Monica Hampton
Director of Photography:
Darren Lew
Editorial Company:
No. 6
Chan Hatcher
Fred Fouquet
Dan Aronin
Assistant Editor:
Mike Campbell
Assistant Editor:
Tina Nguyen
Assistant Editor:
JC Nunez
Flame Artist:
Verdi Sevenhuysen
Post Producer:
Kimberlie Oliveira
Executive Producer:
Crissy DeSimone
GFX Company:
Lifelong Friendship Society
Creative Director:
Jason Jones
Post Producer:
Bridgette Spaulding
Executive Producer:
Dan Sormani

See more credits

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