Creativity

Microsoft: Start Something

Microsoft wants you to start something—and the “Start Something” online campaign by McCann Worldgroup’s MRM Partners and design studio Loyalkaspar show you how. The trio of highly-stylized 15-second spots illus

Published on Sep 28, 2005

Editor's Pick

Microsoft wants you to start something—and the “Start Something” online campaign by McCann Worldgroup’s MRM Partners and design studio Loyalkaspar show you how. The trio of highly-stylized 15-second spots illustrates how easy it is for families, sports fans and music-lovers to follow their passions using Windows XP software. Featuring live-action actors animated with a cornucopia of visual effects and the Windows logo’s distinctive red, green, yellow and blue color palette, the spots can be found on websites like ESPN, Yahoo and MTV.

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About

Credits

Date
Sep 28, 2005
Music Company:
Kick Music
Production Company:
Loyalkaspar
Client:
Microsoft
Director:
Beat Baudenbacher
Director:
David Herbruck
Composer:
Greg Smith
Agency:
MRM Partners

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