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Microsoft: The Mac-User's "Inner Suit"

Wow, is this the kind of great thing that happens when Microsoft sells to the Mac crowd? Meticulously hip attention to detail in set and costume and the sheer fun of mini mannequins. "Even creative types need to do expen

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Wow, is this the kind of great thing that happens when Microsoft sells to the Mac crowd? Meticulously hip attention to detail in set and costume and the sheer fun of mini mannequins. "Even creative types need to do expenses, e-mail and the occasional presentation," says McCann-Erickson's David Ekholm. "We wanted a fun way to show how the new Office for Mac makes you so productive, it's as if you're unlocking this little business professional version of yourself." Bill Gates has one of these, except it's the size of King Kong.
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About

Credits
Date
May 13, 2004
Agency:
McCann Worldgroup
Client:
Microsoft
Chief Creative Officer:
Kevin Moehlenkamp
Executive Creative Director:
Walt Connelly
Art Director:
Michel Edens
Executive Creative Director:
Dante Lombardi
Copywriter:
David Ekholm
Art Buyer:
Lynn Sutliff
Print Producer:
Jeffery Leach
Model Maker:
Anthony Sgard
Set Designer:
Floris Vos
Photographer:
Erwin Olaf
Retoucher:
Edwin Veer
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