Proud Parents Turn a Kids' Recital Into a Photo-Fight in New Nokia Lumia Ad

Like in 'Wedding,' CP+B Shows How Snapping Photos is Made Easy on the New Phone

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Editor's Pick

Nokia's Lumia 1020 continues to show off how great it is at picture-taking in a new spot, titled "Recital." Crispin Porter & Bogusky brings back much of the same cast from "Wedding," when picture-taking turned into a chaotic fight, but turns them into high-strung proud parents, who use their iPhones and Samsungs to try and get the best shot possible.

The details in the ads are great and make it watchable multiple times -- the ridiculousness of the person using an iPad to take a photo, for example -- but what takes the cake is the last minute jab at Apple's own iPhone camera ad, right at the end of the spot. Roman Coppola directs the spot, which will air Sunday during the VMAs.

However, there is one thing Nokia seems to be taking from Samsung's book. The idea of using an ensemble cast over and over again has already been done, most notably in the viral "Next Big Thing" ads from that company.

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About

Credits
Date
Aug 22, 2013
Agency:
Crispin Porter + Bogusky
Client:
Microsoft
Executive Creative Director:
Dan Donovan
Associate Creative Director:
Paul Sincoff
Associate Creative Director:
Kyle Jones
Creative Director:
Dave Swartz
Creative Director:
Dave Steinke
Art Director:
Jeff Hunter
Coypwriter:
Aaron Cathey
Integrated Head of Video:
Chad Hopenwasser
Executive Producer:
Chad Hopenwasser
Agency Producer:
Sloan Schroeder
Agency Producer:
Laura Keseric
Director:
Roman Coppola
Production Company:
The Directors Bureau
Executive Producer:
Lisa Margulis
Executive Producer:
Elizabeth Minzes
Producer:
Francie Moore
Director of Photography:
Chris Soos
Postproduction:
NO6
Visual Effects:
Method
Executive Producer:
Robert Owens
Producer:
Ananda Reavis
Editor:
Jason McDonald
Music:
JSM
Jr. Music Producer:
Chip Herter
Arranger:
Joel Simon
Arranger:
Doug Katsaros
Sound Design:
Henry Boy
Sound Designer:
Matthew Hedge

See more credits

Category
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