Who Wouldn't Want Their Own Ice Cream Tree?

In Brazil, Microsoft's Windows 10 Makes Such Dreams Come True

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To showcase the new features of Windows 10, Microsoft and Sao Paulo agency WMcCann found inspiration in making dreams come true. When a mother confesses that her childhood fantasy was to have an ice cream tree, her own children use Windows 10 features, like the Edge browser that lets users write notes on the screen and share them, to build her a tree that dispenses ice cream. (The kids also get help from some Microsoft engineers.)

After the big reveal of the ice cream tree, the video ends with the line "When did you stop believing in your dreams?"

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About

Credits
Date
Oct 21, 2015
Agency:
WMcCann
CCO:
Washington Olivetto
Client:
Microsoft
Creative VP:
Guime Davidson
Creative Director:
Eiji Kozaka
Creative Director:
Marcelo Conde
Creative:
Francisco Oliveira
Creative:
Gustavo Cavinato
Creative:
João Pires
Planning:
Debora Nitta
Planning:
Lucas Machado
Planning:
Juliana Meirelles
Planning:
Giulia Queiroz
Planning:
Pedro Carvalho
Account Service:
Fabio Brito
Account Service:
Ricardo Munhoz
Account Service:
Maria Fernanda Papaleo
Account Service:
Manoela Amarante
Production VP:
Marcelo Hack
RTVC:
Julia Seligmann
RTVC:
Adriana Monteiro
Production Company:
BossaNovaFilms
Film Director:
Vitor Amati
Director of Photography:
Vitor Amati
Executive Producer:
Edu Tibiriça
Sound Production:
A9 Audio
Soundtrack:
Alex Freitas

See more credits

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