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Microsoft Brings Wi-Fi To The Park

In London, branded park benches allow Wi-Fi access

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Microsoft is launching "Wi-Fi enabled" park benches in the UK as part of an effort to promote its Office 365 cloud-based software. 4G Wi-Fi has been added to benches in four London'sBloomsbury Square, Tavistock Square, Red Lion Square and Russell Square, providing users with a connection to a Microsoft for Business content hub. The branded benches are made from 100 per cent recycled plastic and with power generated by renewable energy sources. The campaign was done through UM London, out of home planning and buying specialist Rapport and the Ministry of Experience.

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About

Credits
Date
Apr 15, 2013
Agency:
Ministry of Experience
Client:
Microsoft
Outdoor Media Company:
Rapport
Media Agency:
Rapport
Tags
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