Microsoft's Holiday Ad Is a Magical 3D Adventure About Inclusion

Animated Spot Features Characters Inspired by Remix 3D

By Alexandra Jardine. Published on Dec 11, 2017

Editor's Pick

A girl goes on a magical 3D adventure in an animated world in a new Microsoft holiday spot for Windows that carries a message about inclusion and kindness.

The spot, by M:United/McCann and Blk-Ops, starts in animation with the girl writing on her laptop with her Gabe the Yeti at her side. Then, she's transported into a magical space world alongside a come-to-life Yeti. The pair travel through space collecting an assortment of oddly drawn creatures, all of whom need some kind of love or support, and end up partying with them on a space rock with a disco ball. The film concludes with a live action scene where we see the real life girl on her Surface Book imagining the whole story, and the tagline "Create a better world."

Roman Coppola directed the film via The Directors Bureau directed, while MPC was responsible for the cute animation and VFX; the majority of the characters were inspired by those on Microsoft's Remix 3D, a library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.

"The holiday season is a time for community, inclusion----and imagination," said Kathleen Hall, corporate vice president of brand, advertising and research at Microsoft, in a statement. "Our goal was to bring all of those together and invite people to join us in creating a kinder more inclusive world through the power and magic of 3D."

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Dec 11, 2017
Microsoft Windows
Roman Coppola
CVP, Brand, Advertising and Research, MSFT:
Kathleen Hall
GM, Global Advertising:
Deana Singleton
Director, Global Advertising:
Stacey Terrien
Director, Global Advertising:
Jenny Leahy
Manager, Global Advertising:
Hannah Westing
Manager, Global Advertising:
Danna Brokaw
Art Director, Windows Next:
Alberto Cerriteno
Manager, Global Advertising:
Dawn Novak
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Founder, Blk-Ops:
Andrew Panay
CCO, Blk-Ops:
Brian Klugman
EVP, Executive Creative Director:
Daniela Vojta
EVP, Executive Creative Director:
Susan Young
Creative Director:
Todd Brown
Creative Director:
Dan Kim
Elina Rudkovskaya
Senior Designer:
Andre De Castro
Creative Technologist:
Alicia Foor
EVP, Head of Integrated Production:
Aaron Kovan
VP, Senior Producer:
Mel Senecal
Monique Fitzpatrick
Digital Producer:
Sean Flanigan
Digital Producer:
Charlotte Popper
SVP, Director of Project Management:
Stella Warkman
Project Manager:
Jessica Jacobson
John Dunleavy
Managing Director:
Kevin Nelson
EVP, Executive Account Director:
Tina Galley
SVP, Group Account Director:
Darla Price
SVP, Group Account Director:
Sarah Keiber
Account Director:
Pat Six
Account Supervisor:
Ellie Choi
Account Supervisor:
Molly Raker
EVP, Global Strategy Director:
Michelle Kiely
SVP, Group Strategy Director:
Todd Sussman
Strategy Director:
Justin Ballheim
Senior Social Strategist:
Jordan Berger
SVP, Executive Music Producer:
Eric Johnson
Music Associate:
Sam Belkin
Production Company:
The Director's Bureau
Animation Director:
Marc Smith
Animation Director:
MPC Creative
Managing Director:
Camila De Biaggi
Head of Production:
Brendan Kahn
VFX Supervisor:
Rob Hodgson
Katie Buckley
Matthew Loranger
3D Supervisor:
Chris Bernier
2D Lead:
Tobey Lindback
Ethan Simmons
Catherine Gionfriddo
Adrian Seery
Heard City

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