Creativity

Xbox Rounds Up All-Stars for 'Greatest Games' Holiday Ad

They're All Here to Celebrate

By Ann-Christine Diaz. Published on Oct 06, 2015

Editor's Pick

Xbox brings together an all-star roster of its top game characters, including Tomb Raider's Lara Croft, Gears of War's Marcus Fenix and Halo's Master Chief, in this gorgeous holiday spot, "The Greatest Games Lineup."

The ad, created out of Ayzenberg Group with narration conceived via Twofifteen MCann, depicts painterly vignettes featuring the protagonists of Xbox One's top exclusive games, encouraging players "not to step, but leap" into the challenges ahead.

Xbox competitor Sony Playstation has also summoned together its own stable of A-List characters for its ads, as in the memorable "Michael" spot via Deutsch L.A.

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About

Credits

Date
Oct 06, 2015
Agency:
Ayzenberg Group
Client:
Microsoft XBOX
Executive Creative Director:
Gary Goodman
Agency:
twofifteenmccann
Executive Creative Director:
Matt Bretz
Producer:
Mehera Bey
Associate Producer:
Tara Cheitlin
Editor:
Andy Mitchell
Production Company:
Blind
Animation Creative Director:
Matthew Encina
Animation Producer:
Scott Rothstein
Music:
Pusher
Song:
Diminuendo by Lawless featuring Britt Warner
Audio Mixing:
Sonic Pool

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