Master Chief -- Hero, or Betrayer?

Campaign Continues to Question Halo History

Published on

Editor's Pick

Twofifteen McCann and Microsoft Xbox continue to question the vaunted reputation of the Halo franchise's iconic hero Master Chief in two new trailers promoting the upcoming fifth installment of the popular videogame franchise, "Halo 5: The Guardians." Previously they launched a teaser effort that included a 'Serial'-style series exploring Master Chief's real background, through the eyes of multiple "witnesses." Now, two new trailers look to create ripples in the history, showing the same incident from different perspectives.

In this film, Spartan Locke looks down at an injured Master Chief in the midst of a ravaged landscape, calling into question his true motives, while a second film shows the reverse scenario, with Master Chief encountering the fallen Spartan Locke. Both ads were directed by MJZ's Rupert Sanders and send viewers to the hashtag #HunttheTruth.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 30, 2015
Twofifteen McCann
Microsoft Xbox
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age