Creativity

Master Chief -- Hero, or Betrayer?

Campaign Continues to Question Halo History

Published on Mar 30, 2015

Editor's Pick

Twofifteen McCann and Microsoft Xbox continue to question the vaunted reputation of the Halo franchise's iconic hero Master Chief in two new trailers promoting the upcoming fifth installment of the popular videogame franchise, "Halo 5: The Guardians." Previously they launched a teaser effort that included a 'Serial'-style series exploring Master Chief's real background, through the eyes of multiple "witnesses." Now, two new trailers look to create ripples in the history, showing the same incident from different perspectives.

In this film, Spartan Locke looks down at an injured Master Chief in the midst of a ravaged landscape, calling into question his true motives, while a second film shows the reverse scenario, with Master Chief encountering the fallen Spartan Locke. Both ads were directed by MJZ's Rupert Sanders and send viewers to the hashtag #HunttheTruth.

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About

Credits

Date
Mar 30, 2015
Agency:
Twofifteen McCann
Client:
Microsoft Xbox

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