Microsoft XBOX Halo Reach: Day Before

Remember when there was a tomorrow.

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This week AgencyTwoFifteen and AKQA debut a massive integrated push for Xbox and Bungie Games Halo Reach. The campaign includes a website whereby visitors control a real life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The campaign also includes live action spots/online films teasing the plight of planet Reach and partnerships with PepsiCo and Doritos.

Read more about the Remember Reach campaign here.

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About

Credits
Date
Aug 23, 2010
Agency:
agencytwofifteen San Francisco
Client:
Microsoft XBOX Halo Reach
Digital Agency:
AKQA
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