Microsoft XBOX Halo Reach: Day Before

Remember when there was a tomorrow.

Published on

Editor's Pick

This week AgencyTwoFifteen and AKQA debut a massive integrated push for Xbox and Bungie Games Halo Reach. The campaign includes a website whereby visitors control a real life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The campaign also includes live action spots/online films teasing the plight of planet Reach and partnerships with PepsiCo and Doritos.

Read more about the Remember Reach campaign here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 23, 2010
agencytwofifteen San Francisco
Microsoft XBOX Halo Reach
Digital Agency:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age