This week AgencyTwoFifteen and AKQA debut a massive integrated push for Xbox and Bungie Games Halo Reach. The campaign includes a website, created out of AKQA, whereby visitors control a real life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The effort also includes live action spots/online films created out of AgencyTwoFifteen teasing the plight of planet Reach and partnerships with PepsiCo and Doritos.
Read more about the Remember Reach campaign here.
- Aug 23, 2010
- AKQA San Francisco
- Microsoft XBOX Halo Reach