To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Microsoft XBOX Halo Reach: Remember Reach

Robot to remember the fallen.

Editor's Pick

This week AgencyTwoFifteen and AKQA debut a massive integrated push for Xbox and Bungie Games Halo Reach. The campaign includes a website, created out of AKQA, whereby visitors control a real life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The effort also includes live action spots/online films created out of AgencyTwoFifteen teasing the plight of planet Reach and partnerships with PepsiCo and Doritos.

Read more about the Remember Reach campaign here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 23, 2010
Agency:
AKQA San Francisco
Client:
Microsoft XBOX Halo Reach
Agency:
agencytwofifteen San Francisco
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age