Creativity

Microsoft Zune: You Make it You

The online portion of Microsoft's "You Make it You" marketing push, which overall insists that its portable music product Zune is brought to life by the content you put in it, not only includes banner ads, but a psychedelic,

Published on Nov 05, 2007

Editor's Pick

The online portion of Microsoft's "You Make it You" marketing push, which overall insists that its portable music product Zune is brought to life by the content you put in it, not only includes banner ads, but a psychedelic, colorful, musical site that boasts its range of services. McCann Worldgroup, San Francisco's division T.A.G., along with interactive partner Firstborn, used artwork from a handful of chosen graphic artists to create a series of vivid animated worlds based on Zune features like music, podcasts, video, radio and pictures.

Using an approach that seems similar to the Infinite Oz/Zoom Quilt projects, Firstborn implemented a tunnel-like effect that's engaged by clicking and holding, taking you through the series of oddball worlds, each with their own distinctive color patterns and Adult Swim-like creations.

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About

Credits

Date
Nov 05, 2007
Client:
Zune
Agency:
T.A.G.
Creative Director:
Scott Duchon
Creative Director:
Geoff Edwards
Art Director:
Rey Andrade
Copywriter:
Joe Rose
Interactive Production Company:
Firstborn
Creative Director (Firstborn):
Joon Park
Producer:
Dan LaCivita
Producer:
Craig Elimeliah
Producer:
Tim Nolan
Producer:
Kevin Arthur
Designer:
Aaron Pollick
Designer:
Jennifer Xin
3D Artist/Designer:
Joon Park
3D Artist:
Eric Eng
Technical Director:
Francis Turmel
Lead Flash Developer:
Mathieu Badimon
Flash Animator:
Thomas Cho
Flash Animator:
Yirigun Yirigun
Chief Technology Officer:
Robert Forras
Artwork:
Collectivo
Artwork:
Lifelong Friendship Society
Artwork:
Catalina Estrada
Artwork:
National Forrest
Artwork:
Emil Kozak

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