Home Gallery Interactive (image) Zune You Make it You Microsoft Zune: You Make it You The online portion of Microsoft's "You Make it You" marketing push, which overall insists that its portable music product Zune is brought to life by the content you put in it, not only includes banner ads, but a psychedelic, Published on Nov 05, 2007 Editor's Pick The online portion of Microsoft's "You Make it You" marketing push, which overall insists that its portable music product Zune is brought to life by the content you put in it, not only includes banner ads, but a psychedelic, colorful, musical site that boasts its range of services. McCann Worldgroup, San Francisco's division T.A.G., along with interactive partner Firstborn, used artwork from a handful of chosen graphic artists to create a series of vivid animated worlds based on Zune features like music, podcasts, video, radio and pictures. Using an approach that seems similar to the Infinite Oz/Zoom Quilt projects, Firstborn implemented a tunnel-like effect that's engaged by clicking and holding, taking you through the series of oddball worlds, each with their own distinctive color patterns and Adult Swim-like creations. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 05, 2007Client:ZuneAgency:T.A.G.Creative Director:Scott DuchonCreative Director:Geoff EdwardsArt Director:Rey AndradeCopywriter:Joe RoseInteractive Production Company:FirstbornCreative Director (Firstborn):Joon ParkProducer:Dan LaCivitaProducer:Craig ElimeliahProducer:Tim NolanProducer:Kevin ArthurDesigner:Aaron PollickDesigner:Jennifer Xin3D Artist/Designer:Joon Park3D Artist:Eric EngTechnical Director:Francis TurmelLead Flash Developer:Mathieu BadimonFlash Animator:Thomas ChoFlash Animator:Yirigun YirigunChief Technology Officer:Robert ForrasArtwork:CollectivoArtwork:Lifelong Friendship SocietyArtwork:Catalina EstradaArtwork:National ForrestArtwork:Emil KozakSee more credits Tagselectronics North America GenreVFX/AnimationMusic Latest Creativity News on Ad Age It's the Message, Dummy: On Fearless Girl, Duchamp and Bad Faith Absolut Taps Into Past to 'Create a Better Tomorrow' and Fight Today's Rivals China's Crazy for Bike-Sharing, and Advertisers Are Tapping Into That Related work XBOX 360: An Open Door T.A.G. Halo 3 ODST: The Life T.A.G. San Francisco XBOX 360: Lips 'Take Me On' T.A.G.