Microsoft/343: Halo 4 Forward Unto Dawn Preview

Meet your cadets.

Published on

Editor's Pick

Starting Friday, Microsoft and 343 Industries will debut a new web series, the live-action Halo 4: Forward Unto Dawn, to promote the latest installment of the franchise. Comprised of five 15-minute episodes that will air on Machinima, YouTube and Xbox live, the series will be a prequel of sorts for Halo games.

This weekend, the game developer released a new video that introduces the members of the Hastati Squad cadets, with some insight into their personalities. Among the crew are Chyler Silva, played by Anna Popplewell ("The Chronicles of Narnia"), April Orenski (Enish Brewster, "Footloose,") and Michael "Sully" Sullivan (played by Masam Holden "Grey's Anatomy," "Elizabethtown"). The films were directed by Stewart Hendler ""H+", "Sorority Row") and were written by Todd Helbing and Aaron Helbing, whose credits include "Smallville" and "Spartacus."

Check out the teaser trailer for the game here.

The campaign continues a line of ambitious promotions for the Halo franchise, which included the multi-pronged push for Halo 3. It featured the celebrated"Believe" campaign out of T.A.G. and AKQA, the cornerstone of which was a highly-detailed diorama of the game's battlefield, showcased in a somber film directed by MJZ's Rupert Sanders ("Snow White and the Huntsman"). Also part of the game's launch was a series of live-action shorts directed by Neill Blomkamp ("District 9").

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 01, 2012
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age