Microsoft/Intel: Digital Joy

In conjunction with an epic commercial from Deutsch and Sam Bayer, Microsoft -- in conj

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In conjunction with an epic commercial from Deutsch and Sam Bayer, Microsoft -- in conjunction with Intel -- is busy spreading the word about its new XP Media Center operating system online. The commercial and banner ads all funnel consumers to www.digitaljoy.com, a new website developed by iDeutsch that introduces the idea of the integrated media home. While such convergence gets complicated fast, the site offers demos of the technology along with tools for designing, and building, your own Microsoft-based entertainment center.
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About

Credits
Date
Nov 12, 2004
Agency:
iDeutsch
Client:
Microsoft/Intel
Associate Creative Director:
George Decker
ACD/Copywriter:
Morgan Carroll
Producer:
Alex Minkow
Art Director:
Matt Nuzzi
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