The Most Awesome Bus Ad Ever Debuts Its Sequel

Published on

Editor's Pick

Back in 2012, the Danes treated us to what could be the most amazing ad ever -- for a bus. Or for any public transport for that matter. The over-the-top ad from M2Film and Midttraffik was a glorious exercise in excess and showed people from all walks of live practically wetting themselves with excitement as they awaited Danish public transport. In order to attract new young customers, the Danish bus company delivers once again, with this follow-up film that makes the hero out of someone new -- the passenger.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
The ad highlights in an exaggerated way how cool the life of the bus passenger is in order to make riding the bus more appealing to young audiences.
Credits
Date
Feb 02, 2015
Agency:
M2Film
Client:
Midttraffik
Production Company:
M2Film
Producer:
Ronni Madsen
Director:
Peter Harton
Creative:
Thomas Falkenberg
Creative:
Jan P.
Creative:
Ronni Madsen
Tags
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age