Creativity

Midttraffik: The Bus

Oh, to take a public bus.

Published on Sep 13, 2012

Editor's Pick

This is the best ad for public transport -- nay, for any kind of transport -- we've ever seen. Out of production company M2Film and Midttraffik comes this over-the-top, delightful film that shows how wonderful Danish public transportation really is. It starts with a group of people waiting patiently, in almost reverential silence, for a bus to trundle along. Then, along with a wildly exaggerated voice-over and some great slow-motion shots (seriously, how comfortable are those seats?), the bus, which has the attributes of a full-blown racing car, takes its overjoyed passengers on a pretty sweet ride.

Via Copyranter.

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About

Credits

Date
Sep 13, 2012
Agency:
Midttrafik Kommunikation
Client:
Midttraffik
Creative:
Thomas Falkenberg
Producer:
Ronni Madsen
Producer:
Jan P.
Director:
Marc Wilkins
Editor:
Jeppe Bødskov

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