Creativity

Supermarket Scanners Hold an Adorable Surprise in This Cute Holiday Spot

Animated Ad by Swiss Retailer Migros Highlights Loneliness at Christmas

By Alexandra Jardine. Published on Nov 17, 2017

Editor's Pick

Animated holiday advertising that milks cuteness out of any little creature is popular this year: we've seen spots featuring tree deocrations, a gingerbread man, teddy bears and more. However, this is the most unusual idea we've yet discovered: an effort by Swis retailer Migros that imagines a tiny, cute little gnome living under the scanner pad in the grocery checkout -- it turns out the adorable creature is responsible for making those "bleeping" noises customers hear as they make their purchases.

The ad, animated by Passion Pictures for agency Wirz BBDO, sees the gnome escape one night and go in search of fellow bleepers. Eventually, helped by a nice checkout lady, he achieves his aim and joins a happy party. The ad reminds us that no-one should be alone at Christmas, and as part of the campaign, Migros is collecting donations for various charities that help with loneliness during the holiday season.

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About

Credits

Date
Nov 17, 2017
Agency:
Wirz BBDO
Client:
Migros
Head of the Marketing Communication Division:
Roman Reichelt
Head of Umbrella Brands:
Pascal Schaub
Head of Umbrella Campaigns:
Désirée Strassmann
Themed Promotions Project Manager:
Natalia Durrer
Themed Promotions Project Specialist:
Vanessa Heredia
Digital Communications Project Manager:
Thomas Burri
Media Project Manager:
Simone Blaser
Chief Creative Officer:
Livio Dainese
Executive Creative Director:
Fernando Perez
Art Direction:
Dominique Magnusson
Art Direction:
Chantal Heimo
Art Direction:
Cornelia Eiwanger
Art Direction:
Peter Iten
Text:
Florian Siegrist
Text:
Roger Krage
Graphic:
Vanessa Savi
Graphic:
Lia Bellini
Graphic:
Jeremy Küng
Client Service Director:
Catrin Bewersdorff
Consulting:
Nadja Stickl
Consulting:
Rebekka Dolenc
Consulting:
Lucy Mordasini
Executive Strategy Director:
Gordon Nemitz
Planning Director:
Henrik Zapp
Digital:
Adrian Huwyler
Digital:
Calvin Kröhne
Wirz Storyline:
Adrian Schräder
Wirz Storyline:
Antonia Frind
Agency Producer:
Erasmo Palomba
Art Buying:
Bettina Faessler
Production:
Fitim Ziberi
Production:
Dominik Sommer
Digital Producer:
Sabrina Schoenfelder
DTP.:
Ruedi Boller
DTP:
Thomas Peller
DTP:
Désirée Guzzo
DTP:
Ramona Trebucchi
DTP:
Sonja Jegen
Image Processing:
Rino Frei
Direction:
Ben Liam Jones
Executive Producer:
Yves Bollag
Producer:
Anna Fueter
Animation Studio:
Passion Pictures
Animation Direction:
Kyra & Constantin
Sound Design:
Dario Voirol
Sound Design:
Luca Brügger
Music:
Spacetrain
Jingle Jungle:
Gregor Rosenberg
Jingle Jungle:
Robert Buechel

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