In a fun new spot from Swiss retail giant Migros, agency Wirz BBDO that imagines what a bunch of aliens would get up to in an electronics store.
The retailer's Melectronics division is advertising its special deals for six "Cosmic Weeks" with the ad, which promotes "out of this world" offers. In the spot, the aliens fight with a robot vaccum cleaner, shoot each other with hairdryers, use a toaster as a hand warmer (with in a nod to "E.T."), try out VR helmets, laugh at cartoons and get mesmerized by a washing machine on spin cycle.
Bjorn Ruhmann at BigFish directed the spot.