Not Your Usual Casino Customer

German Spot By Fallon Aims To Create Quirky Positioning

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Mondelez-owned snack brand Mikado is aiming to create a quirky positioning in this new commercial for the German market. The re-launch campaign, out of Fallon London, features the tag "Effortlessly Original." Directed by Canada out of Partizan, it takes place in a scene strikingly reminiscent of Heineken's "Legendary" spots. In it, a slick hero drops into casino by parachute to spring a new kind of fun on the gambling crowd. But perhaps the good time won't be that intoxicating because this is chocolate and cookies we're talking about.

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About

Credits
Date
Sep 23, 2013
Agency:
Fallon London
Client:
Mikado
Executive Creative Director:
Santiago Lucero
Creative Director:
Sam Hibbard
Creative Director:
Dan Watts
Creative:
James Harrop
Creative:
Michael Micetich
Producer:
Alex Honnor
Director:
Canada
Production Company:
Partizan
Producer:
Miranda Johnstone
Editor:
Dominic Leung
Editorial Company:
Trim
Postproduction:
Big Buoy
Post Producer:
Barny Wright
Music:
Takeshi Teurachi
Song:
Summer Boogaloo
Sound:
Wave
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