Creativity

Mike's Hard Lemonade: Bear in a Bikini Winners

The end of summer gets really hairy.

Published on Sep 07, 2012

Editor's Pick

Back in July, Mike's Hard Lemonade, along with Grey New York, announced a contest promising one of the malt bev's fans a Labor Day trip to Miami's South Beach. If a relaxing tropical excursion wasn't enough, the lucky winner would also get to party with a very inappropriately dressed VIP--Mike's hairy summer mascot, a bear in a yellow bikini. Take a look at the fun winner 31-year-old Tom from Dallas, his mom and Ms. Bear, had over the weekend.

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About

Credits

Date
Sep 07, 2012
Agency:
Grey New York
Chief Creative Officer:
Tor Myhren
Client:
Mike's Hard Lemonade
ECD:
Eric Segal
CD:
Brian Platt
CD:
Andy Currie
Art Director:
Matthew Nall
Art Director:
Steven Acres
Art Director:
Liem Nguyen
Art Director:
Alex Kaplan
Copywriter:
Robert Cuff
Copywriter:
Duc Nguyen
Copywriter:
Barry Katz
Agency Producer:
Diana Gay
Agency Digital Producer:
Steven Hubert
Digital Strategist:
Todd Sussman
Activation/Promotion:
Sam Raeburn
Activation/Promotion:
Courtney Engel
Activation/Promotion:
Vivian Ewalefo
Activation/Promotion:
Julie Merin
Production Company:
Rooster
Director/DP:
Robert Gilbert
AE:
Kara DeBuona
AAE:
Scott Cohen

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