Creativity

Mike's Hard Lemonade: Labor Day with Bear in a Bikini

Mad bear.

Published on Jul 25, 2012

Editor's Pick

Mike's Hard Lemonade ads have long been known for being quite absurd, but this one might just top them all. Here, a bear, who happens to work in an office, and who happens to wears a mumu--over a yellow bikini--gets pissed off for having to spend her summer Fridays in cubicle hell. It's all part of a promotion for the malt bev's summer contest, the winner of which will get to fly to South Beach for Labor Day with a pal--and be pampered by the scantily clad beast.

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About

Credits

Date
Jul 25, 2012
Agency:
Grey New York
Chief Creative Officer:
Tor Myhren
Client:
Mike's Hard Lemonade
Executive Creative Director:
Eric Segal
Executive Creative Director:
Jeff Odiorne
Creative Director:
Brian Platt
Creative Director:
Andy Currie
Art Director:
Matthew Nall
Art Director:
Steven Acres
Art Director:
Liem Nguyen
Art Director:
Alex Kaplan
Copywriter:
Robert Cuff
Copywriter:
Duc Nguyen
Copywriter:
Barry Katz
Agency Producer:
Diana Gay
Agency Producer:
Steven Hubert
Digital Strategist:
Todd Sussman
Activation/Promotion:
Sam Raeburn
Activation/Promotion:
Courtney Engel
Activation/Promotion:
Vivian Ewalefo
Activation/Promotion:
Julie Merin
Editor:
John Maranis
Editing Company:
Cutting Room
EP:
Saxon Eldridge
EP:
Sebastian Eldridge
Director/DP:
Robert Gilbert
1st AD:
Jordan Tarazi
Production Manager:
Kaitlin Del Campo
Production Coordinator:
Melanie Ganim

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