Mike's Hard Lemonade: Labor Day with Bear in a Bikini

Mad bear.

Published on

Editor's Pick

Mike's Hard Lemonade ads have long been known for being quite absurd, but this one might just top them all. Here, a bear, who happens to work in an office, and who happens to wears a mumu--over a yellow bikini--gets pissed off for having to spend her summer Fridays in cubicle hell. It's all part of a promotion for the malt bev's summer contest, the winner of which will get to fly to South Beach for Labor Day with a pal--and be pampered by the scantily clad beast.

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About

Credits
Date
Jul 25, 2012
Agency:
Grey New York
Chief Creative Officer:
Tor Myhren
Client:
Mike's Hard Lemonade
Executive Creative Director:
Eric Segal
Executive Creative Director:
Jeff Odiorne
Creative Director:
Brian Platt
Creative Director:
Andy Currie
Art Director:
Matthew Nall
Art Director:
Steven Acres
Art Director:
Liem Nguyen
Art Director:
Alex Kaplan
Copywriter:
Robert Cuff
Copywriter:
Duc Nguyen
Copywriter:
Barry Katz
Agency Producer:
Diana Gay
Agency Producer:
Steven Hubert
Digital Strategist:
Todd Sussman
Activation/Promotion:
Sam Raeburn
Activation/Promotion:
Courtney Engel
Activation/Promotion:
Vivian Ewalefo
Activation/Promotion:
Julie Merin
Editor:
John Maranis
Editing Company:
Cutting Room
EP:
Saxon Eldridge
EP:
Sebastian Eldridge
Director/DP:
Robert Gilbert
1st AD:
Jordan Tarazi
Production Manager:
Kaitlin Del Campo
Production Coordinator:
Melanie Ganim

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