Mike's Hard Lemonade Muscles in on #Lifehacks Trend With #Mikehacks

What Could You Do With a Can of Lemonade?

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Mike's Hard Lemonade has jumped on the Twitter trend for #lifehacks (amusing shortcuts to making life easier) with #mikehacks, a website and set of videos encouraging people to come up with innovative ideas using Mike's Hard Lemonade cans and boxes.

Viewers can watch tutorials, download blueprints, and upload their own creative ideas at the site, which is being launched with a set of videos by Chicago agency Tris3ct, directed by Uber Content's Daniel Strange. These include a miniature hot dog cooker dubbed "The Bitty-Q", a Swim-Up Bar made from a rubber ring, and a lemondade fountain constructed from miniature swimming pools (seen here).

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Aug 20, 2014
Mike's Hard Lemonade
Senior Producer:
Steven Anderson
Creative Director:
Dave Wasserman
Senior Copywriter:
Ben Ruggiero
Art Director:
Danny O Connor
Production Company:
Uber Content
Daniel Strange
Owner/Exec. Producer:
Phyllis Koenig
Owner/Exec. Producer:
Preston Lee
Executive Producer:
Steve Wi
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