Moreover, each Salon event has a theme, and the second and latest performance, by Dutch violinist Janine Jansen, "was all about spring and the fact that her music is described as 'fresh and energetic,' " he adds. "These themes drove the concept and color choices behind this performance. The environment decor and the Jaeger-LeCoultre lounge — where the luxury watches of this principal sponsor of Salon were displayed — were awash in white light and complemented with modern white furniture. The invitation was an acrylic box, in fluorescent light green and containing a single hyacinth stem."
Similarly, for the premier Salon performance, a recital by pianist Yundi Li that took place the night before Valentine's Day, the invite was a translucent red acrylic box containing a bed of red roses (see the PDF). Roses were chosen "not only for the association with Valentine's Day but more so because of the tradition in the classical performing arts of roses being tossed onstage in recognition of a spectacular performance," says Cook. "We carried this theme through to the Salon environment itself, bathing it in red light." In addition, he notes that, Milk Salon attendees being a veritable A-list of New York scenesters, "we've heard that the invitation boxes have become something of collectors' items, turning up in some very high-profile offices and homes across the city."