Creativity

Milk: The Rock -- Super Bowl XLVII

Uh-oh.

Published on Jan 31, 2013

Editor's Pick

The Rock runs out of milk -- and we run out of a hero that will save us all from the bank robbers and aliens -- in Deutsch NY's Super Bowl spot for MilkPEP. Peter Berg directs the organization's first-ever Big Game effort, which will run during the second quarter.

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Credits

Date
Jan 31, 2013
Agency:
Deutsch New York
Chief Creative Officer:
Greg DiNoto
Client:
Milk
Group Creative Director:
Bernie Hogya
Copywriter:
Chip Rich
Art Director:
Bernie Hogya
Director of Integrated Production:
Joe Calabrese
Senior Producer:
Josh Litwhiler
Production Company:
Pony Show Entertainment
Director:
Peter Berg
Director of Photography:
John Schwartzman
Executive Producer:
Susan Kirson
Executive Producer:
Jeffrey Frankel
Producer:
Fern Martin
Production Supervisor:
Gareth Wood
Commercial Coordinator:
Tristan Venture
Assistant Director:
Chris Castaldi
Editorial:
Rock Paper Scissors
Executive Producer:
Eva Kornblum
Editor:
Adam Pertofsky
Producer:
Helena Lee
Producer:
Juliet Batter
Visual Effects:
The Mill
Visual Effects Supervisor:
Corey Brown
Visual Effects Supervisor:
Chris Bernier
Producer:
Charlotte Arnold
Audio Post:
Beta Petrol Music
Executive Producer:
Jason Baker

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