Experience the Alps and Meet a Purple Cow in VR, Courtesy of Milka Chocolate

Craggy VR Mountains Look Stunning In Film for Chinese Market

By Angela Doland. Published on Oct 26, 2016

Editor's Pick

Milka entered the China market with a whimsical, nostalgia-tinged film by Wieden & Kennedy Amsterdam that was set in an Alpine train station. The Mondelez International chocolate brand just released another video taking the same nostalgic tone, but adding the surprising, futuristic twist of VR.

The new film, from Wieden & Kennedy Shanghai, brings viewers back to the fictional Alpine town of Lilaberg. Obviously, the Alps look great in virtual reality.

Mr. Milkman, the elderly inhabitant of a quaint chalet, receives a letter from a little girl asking about his (purple) cow, which provides milk for Milka's chocolate. The girl hopes to meet the cow one day and waxes poetic about the Alps' fresh air and green grass (a combination that must seem appealing to dwellers of China's polluted megacities.) The film can be watched at home with VR viewers, and it's also playing in big supermarkets and at events.

Wieden Shanghai also sent out cute miniatures to influencers who filmed unboxing videos to share online. The miniatures were made with 3D printing and feature a few surprises, like a secret drawer containing a Milka chocolate bar and a miniature cow. Milka's global platform is "Tenderness is inside."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 26, 2016
Wieden + Kennedy Shanghai
Executive Creative Director:
Yang Yeo
Creative Director:
Winson Woo
Creative Director:
Wanshi Lu
Shanshan Quan
Art Director:
Jok Jiang
Executive Producer:
Bernice Wong
Digital Producer:
Angela Liu
Art Producer:
Xuan Ong
Account Director:
Jason Wang
Senior Account Executive:
Stark Zhang
Creative Planner:
Rosaline Tan
Project Manager:
Lulu Liu
Business Affairs:
Jessica Deng
Business Affairs:
Kathy Zhan
Marketing Director:
Anya Makarenkova
Marketing Manager:
Daniel Liu
Brand Manager:
Yvette Zhang
Production Company:
Owen Trevor
Executive Producer:
Dan Scott-Croxford
Senior Producer:
Elliott Tagg
Jay Lovelock
Director of Photography:
Olivier Cariou
Peter Fullarton
Matt Turner
Color Company:
Absolute Post
Post Producer:
Absolute Post - London
Sound Design Company:
Sound Designer:
Steve Lane @ GCRS
Additional Production Company:
Pocket Mountain Production
Design & Production Company:
Francisco Yang & Law
Pocket Mountain Cinemagraphs
Alan Chow
Photography Assistant:
Xiao Liu
Toy Sculpture/Design:
Lo Jie Wen

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.