Creativity

Seniors Take Their First Selfies in This Cute Milka Valentine's Film

Older Couples Meet Today's Favorite Young Lovers' Pastime

Published on Feb 11, 2015

Editor's Pick

In this Valentine's film from Del Campo Saatchi & Saatchi, Milka takes a bunch of older couples who have been together for many years and teaches them how to take selfies (the idea being that they're the most loving couples out there, but don't know how to do what all their younger counterparts are doing). It's sweetly done by directors Felipe y Sepia of production company Primo, and manages not to be patronizing.

It also reminds us a little of Ikea's Valentine's spot from Sweden -- are seniors this year's Valentine's meme?

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About

Credits

Date
Feb 11, 2015
Agency:
Del Campo Saatchi & Saatchi
Client:
Milka
Prod. Co.:
Primo Buenos Aires
Directors:
Felipe y Sepia

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