Creativity

Milk Pits Itself Against Other Breakfast Foods in 'Protein Fight Club'

Got Milk? Got Protein.

Published on Aug 21, 2013

Editor's Pick

Move over breakfast burrito, omelet or orange juice. Milk is the protein you should be consuming for your first meal of the day, according to a fun new campaign out of Deutsch for MilkPEP. The campaign pits the drink against other protein foods in a "Protein Fight Club," showing that at the end of the day, milk is more convenient, portable, goes well with cereal and is better for you. Read more about the campaign, which includes an event with WWF personalities, in behind the work and see all the spots to the right.

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About

Credits

Date
Aug 21, 2013
Agency:
Deutsch
CCO:
Greg DiNoto
Client:
MilkPEP
GCD:
Jeremy Bernstein
GCD:
Karyn Pascoe
GCD:
Bernie Hogya
ACD:
Luke Hughett
ACD:
Sean Lee
Art Director:
Jessica Giles
Copywriter:
Austin Hamilton
Director of Integrated Production:
Joe Calabrese
Director of Creative Technology:
Rey Peralta
Director of Digital Production:
Suzanne Molinaro
Digital Producer:
Kristina Trimmer
Executive Producer:
Lauren Ziffer
Associate Producer:
Dylan Mizner
Prod. Co.:
PRETTYBIRD
Director:
Eric Wareheim
DOP:
Aaron Platt
Editorial:
Beast
Post Facility:
CO3
VFX:
Beast

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