Creativity

MilkPEP: Salma Hayek

In search of the white stuff.

Published on Feb 24, 2012

Editor's Pick

Salma Hayek goes on an epic quest for a carton of milk in the latest spot out of Deutsch N.Y. for dairy group the Milk Processor Education Program.

The work, which breaks on Monday, is aimed at targeting both an English speaking and Hispanic audience with the choice of Hayek, and will be accompanied by print spots of her wearing a 'milk mustache', as well as a Facebook microsite, TheBreakfastProject.com, where people can share their breakfast hints and tips. Weber Shandwick North America worked on the digital campaign.

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About

Credits

Date
Feb 24, 2012
Agency:
Deutsch New York
Client:
MilkPEP
Partner/CCO:
Greg DiNoto
SVP/Group Creative Director:
Bernie Hogya
CW:
Nick Bayne
CW:
Matt Moyer
AD:
Rich Kolopeaua
AD:
Tim Hancock
EVP/Director of Content Production:
Joe Calabrese
VP/Executive Producer:
Crissy Cicco
Production Company:
Independant Media
Director:
Wally Pfister
Director of Photography:
Wally Pfister
EP:
Susanne Preissler
Producer:
Denise Rocchietti
Editorial:
Number Six
Editor:
Lawrence Young
Assistant Editor:
Clay Doggett
EP:
Toni Lipari
Producer:
Evan Meeker

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