How Hard Would You Work to Get What You Wanted?

Portuguese Bank Millennium BCP Shows You That Obstacles Are Only In Your Head

Published on Nov 12, 2013

Editor's Pick

When you were a kid, how high something was didn't really matter -- not if you really wanted to get at it. Portuguese bank Millennium BCP asks you how old you truly are in this cute, heartwarming commercial out of agency Excentric Grey, which features a smart little girl who has no fear of stumbling, falling or tripping -- not when she has her mind and heart set on reaching the very top. The ad goes on to show a grown woman who ends up in a similar situation many years later. Except this time, she chooses to settle for second best.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 12, 2013
Excentric Grey
Millennium BCP

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.