Creativity

Millennium Promise: 911

This could be you.

Published on Aug 29, 2011

Editor's Pick

SapientNitro creates a PSA spot for Millennium Promise's "Spokes of Change" anti-poverty campaign to bring attention to how long it can take for community health workers in Africa to arrive. An American family dials 911 only to wait while paramedics travel at an agonizingly slow pace on foot.

There's also an accompanying "digital donation" system where you can donate more than just money by spreading the word on your social networks.

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About

Credits

Date
Aug 29, 2011
Agency:
SapientNitro
Client:
Millennium Promise
Worldwide Chief Creative Officer:
Gaston Legorburu
Creative Director:
Ronn Pearson
Associate Creative Director:
Jordan Lipton
Associate Creative Director:
Andrew Goldstein
Copywriter:
Harry Redlich
Art Director:
Rafael Segri
Editor:
Andres Ripoll
Producer:
Ben Tischler
Production:
Magnet Filmworks

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