Creativity

Miller Fortune: Better

Published on Mar 25, 2014

Editor's Pick

Just two months after playing a "British Bad Guy" in Jaguar's Super Bowl spot, serial mischief-maker Mark Strong lends his sinister mug, and voice, to another ad. The actor teams up with Saatchi & Saatchi New York to promote Miller Fortune, the brand's effort to target millennial males with undistilled malt beer.

In the campaign's four spots, Strong literally emerges from the darkness. This time, the villain becomes vigilante. His signature tone is used to encourage rather than intimidate as he thwarts an early night, prevents a lame move on a girl and encourages a little rule-breaking. Here, he is the emboldening force, encouraging each young gent to take a risk and become a leading man tonight. sending them off with inspiring words and good Fortune.

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About

Credits

Date
Mar 25, 2014
Agency:
Saatchi & Saatchi New York
CCO:
Con Williamson
Client:
Miller Fortune
ECD:
Keith Scott
ECD:
Paul Johnson
CD, Copywriter:
Jonathan Pepoon
CD, Art Director:
Scott Niemczura
CD, Copywriter:
James Maravetz
CD, Art Director:
Vlad Ivangorodsky
Executive Producer:
Bruce Andreini
Director of Content Production:
John Doris
Music Producer:
Eric Korte
Music Producer:
Christine Hunt
Production Company:
Skunk
Director:
Nicolas Winding Refn
Director of Photography:
Philippe Lesourd
Executive Producer:
Matt Factor
Executive Producer:
Shelley Townsend
Line Producer:
Erin Wile
Editorial Company:
Rock Paper Scissors
Editor:
Matthew Newman
Editor:
Mikkel E.G. Nielsen
Executive Producer:
Eve Kornblum
Producer:
Melanie Gagliano
Flame Artist:
Edward Reina
Telecine:
Company 3
Colorist:
Tom Poole
Music/Sound Design:
Q Department
Additional Music:
Singing Serpent
Audio Mixer:
Tom Goldblatt (Audio Engine)
Motion Graphics:
Buck
ECD:
Orion Tait
Executive Producer:
Anne Skopas
Producer:
Billy Mack
ACD:
Ben Langsfeld
CG Supervisor:
Ryan O'Phelan
Modeling:
Ryan O'Phelan
Modeling:
Arvid Volz
Lighting:
Ryan O'Phelan
Composite:
Ryan O'Phelan
Lead Colorist:
Seth Ricart

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