Creativity

Miller Lite: Man Laws

he laws laid down by the Men of the Square Table are inviolable—but they're nowhere near complete. That's where you come in. With the launch of ManLaws.com, the online extension of Crispin Porter + Bogusky's new TV c

Published on May 17, 2006

Editor's Pick

he laws laid down by the Men of the Square Table are inviolable—but they're nowhere near complete. That's where you come in. With the launch of ManLaws.com, the online extension of Crispin Porter + Bogusky's new TV campaign for Miller Lite, those who fancy themselves men can join Burt Reynolds, Eddie Griffin and the rest of the Square Table's manly occupants in shaping the conduct of men everywhere by posting their very own Man Laws on the web. "The TV does a great job explaining and getting people excited about the Men of the Square Table and the Unwritten Laws of Men," says Crispin interactive creative director Jeff Benjamin. "But it's on the site that visitors can participate in the campaign and evolve it."

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About

Credits

Date
May 17, 2006
Interaction Director:
Matt Walsh
Technical Producer:
Rick Valdez
Interactive Technical Director:
Scott Prindle
Integrated Producer:
Darren Himebrook
Executive Integrated Producer:
Winston Binch
Director of Integrated Production:
Rupert Samuel
Programmer:
Teguh Mualim
Programmer:
Jordi Ortega
Programmer:
Dave Kraftsow
Programmer:
Luis Santi
Digital Artist:
Thomas Rodgers
Digital Artist:
James Martis
Copywriter:
Paul Johnson
Copywriter:
Franklin Tipton
Art Director:
Geordie Stephens
Art Director:
Rahul Panchal
Interactive Creative Director:
Jeff Benjamin
Creative Director:
Bill Wright
Creative Director:
Paul Keister
Chief Creative Officer:
Alex Bogusky
Client:
Miller Lite

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