MillerCoors is giving lazy beer drinkers another excuse to stay put: The option to order beer with the touch of a button or a simple voice command.
The brewer and IPG Mediabrands today announced a new suite of connected home services called "Miller Lite On-Demand" that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button that leverages AWS IoT (Amazon Web Services Internet of Things) technology -- which also powers Amazon's Dash Button hardware. The delivery requests will be fulfilled within one hour by Drizly, an online alcohol ordering platform, according to the agency and brewer, which have partnered on an incubator program aimed at testing such technologies.
The Miller Lite beer button is only available to a preselected group of 500 Drizly customers, according to the announcement. Ordering via Alexa is open to owners of Alexa devices including the Amazon Echo, Echo Dot and Tap. Device owners can enable the option by searching for "Miller Time" in the Alexa skills store. The ordering voice command is "start Miller Time."
The program was developed by the IPG Media Lab, the creative technology agency of IPG Mediabrands.
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