Cramer-Krasselt, Milwaukee, is working on getting parents more involved in their kids' education. The agency is partnering with COA Youth & Family Centers to set up interactive displays -- dubbed "guerrilla classrooms" -- around Milwaukee.
To promote parent-child interaction in fun ways, Cramer-Krasselt has set up large puzzles, word searches, mazes, books and rulers, sign-language translators, around-the-world basketball courts and a visual sound wave wall. Each display is designed to teach "real-world" applications of math, science, geography and reading.
In addition, the pro bono campaign includes radio and out-of-home advertising, with four Milwaukee County Transit System buses wrapped as destination experiences, including a safari bus and a submarine. Each piece of the campaign carries the "With your child" messaging and directs people to the website having-involved-parents.org.
Read more about the effort on Adage.com.