Milwaukee Public Schools/COA: With Your Child - Swing

Outdoor becomes an educational opportunity.

Published on

Editor's Pick

Cramer-Krasselt, Milwaukee, is working on getting parents more involved in their kids' education. The agency is partnering with COA Youth & Family Centers to set up interactive displays -- dubbed "guerrilla classrooms" -- around Milwaukee.

To promote parent-child interaction in fun ways, Cramer-Krasselt has set up large puzzles, word searches, mazes, books and rulers, sign-language translators, around-the-world basketball courts and a visual sound wave wall. Each display is designed to teach "real-world" applications of math, science, geography and reading.

In addition, the pro bono campaign includes radio and out-of-home advertising, with four Milwaukee County Transit System buses wrapped as destination experiences, including a safari bus and a submarine. Each piece of the campaign carries the "With your child" messaging and directs people to the website having-involved-parents.org.

Read more about the effort on Adage.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 27, 2011
Agency:
Cramer-Krasselt Milwaukee
Client:
Milwaukee Public Schools/COA
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age