Milwaukee's Best Light: Brewed for a Man's Taste

Following in the footsteps of testosterone-fueled brands like Axe and Maxim, Miller label Milwaukee's Best has launched a new website from Mother/N.Y. and Boston's Barbarian Group that might put anyo

Published on

Editor's Pick
Following in the footsteps of testosterone-fueled brands like Axe and Maxim, Miller label Milwaukee's Best has launched a new website from Mother/N.Y. and Boston's Barbarian Group that might put anyone's maleness to the test.


In addition to a timeline of "Man Moments" and a collection of downloadable pinups, the site includes some surprisingly difficult games in which users try to ogle a friend's sister without getting caught, attempt to not dance to Top 40, and struggle to hold back the tears after watching a sad movie with the guys. Even the privacy policy is http://www.milbestlight.com/privacy_policy.aspx?mv=2" font class="smallblack" target="new">read aloud by some sweaty he-man. TV spots are slated to debut on the site next week.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 28, 2007
Client:
Milwaukee's Best Light
Agency:
Barbarian
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age