Creativity

Milwaukee's Best Light: Brewed for a Man's Taste

Following in the footsteps of testosterone-fueled brands like Axe and Maxim, Miller label Milwaukee's Best has launched a new website from Mother/N.Y. and Boston's Barbarian Group that might put anyo

Published on Mar 28, 2007

Editor's Pick

Following in the footsteps of testosterone-fueled brands like Axe and Maxim, Miller label Milwaukee's Best has launched a new website from Mother/N.Y. and Boston's Barbarian Group that might put anyone's maleness to the test.


In addition to a timeline of "Man Moments" and a collection of downloadable pinups, the site includes some surprisingly difficult games in which users try to ogle a friend's sister without getting caught, attempt to not dance to Top 40, and struggle to hold back the tears after watching a sad movie with the guys. Even the privacy policy is http://www.milbestlight.com/privacy_policy.aspx?mv=2" font class="smallblack" target="new">read aloud by some sweaty he-man. TV spots are slated to debut on the site next week.

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About

Credits

Date
Mar 28, 2007
Client:
Milwaukee's Best Light
Agency:
Barbarian

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