Milwaukee's Best Light: Heartbreaker Series III

Going beyond mere airbrushed models, the latest round of Milwaukee's Best Light ads, seen in Playboy, are pure illustration "so our lovely ladies will stand out from all the other beauties in the magazine,&qu

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Going beyond mere airbrushed models, the latest round of Milwaukee's Best Light ads, seen in Playboy, are pure illustration "so our lovely ladies will stand out from all the other beauties in the magazine," explain Mother co-CDs Linus Karlsson and Paul Malmstrom. In addition, "illustration allowed us to have more fun with the idea," hence glue factory imagery like this babe on a horseshoe. "We wanted it to be clear that these images are essentially a guy's ultimate fantasy intended to look like classic Americana T-shirt art, and the 'wink' in each ad is emphasized by a clich
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About

Credits
Date
Jan 24, 2007
Creative Director:
Linus Karlsson
Creative Director:
Paul Malmstrom
Art Director:
Rob Baird
Copywriter:
Ann Lieberman
Copywriter:
Dave Clark
Producer:
Helen O
Client:
Milwaukee's Best Light
Agency:
Mother New York
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